The primary aim of driving forces analysis is to

Driving forces analysis is fundamentally about understanding the key factors that are shaping the dynamics of an industry, which directly influences its attractiveness and the strategies companies should adopt. This analysis helps businesses pinpoint various elements—such as technological advancements, regulatory policies, economic shifts, and changing consumer behaviors—that can affect market conditions.

By assessing these driving forces, companies can determine how conducive an industry is for growth, identify opportunities for competitive advantage, and anticipate challenges they may face. Thus, the primary aim centers on analyzing these influences to formulate effective strategic plans tailored to the industry's current and future states. This process allows organizations to align their resources and efforts effectively to match the evolving landscape of the market.

Other options, while relevant in the domain of competitive analysis, do not focus directly on the overarching objective of a driving forces analysis, which is to inform strategic decision-making based on the assessment of the industry's attractiveness.