What primary benefit does a firm achieve by utilizing alliances in a global context?

Firms that engage in alliances in a global context can significantly enhance their strategic positioning through two main advantages: improved market access and the ability to share resources. Forming alliances allows companies to tap into new and diverse markets that may have previously been challenging to enter alone, reducing barriers to entry such as regulatory compliance, cultural differences, and local competition.

Additionally, through resource sharing, firms can leverage each other's strengths, including technology, expertise, and capital. This collaboration can lead to increased innovation, reduced costs, and accelerated time-to-market for new products or services. In essence, strategic alliances enable firms to be more competitive on a global scale by maximizing their capabilities and minimizing risks associated with international expansion.